The Beauty Client Book

Attract. Rebook. Retain.

A practical 36-page digital workbook by Emma Russell, founder of FACE UK, to help you communicate clearly and create a thoughtful client experience.

• Adaptable scripts for enquiries, price questions and booking conversations.

• Consultation communication prompts and client journey worksheets.

• Aftercare handover, agreed check-in and review request examples.

• Low-pressure rebooking and client retention guidance.

• Weekly activity tracking, monthly reviews and a 30-day action plan.

Personalise the scripts for your own services, policies and voice. Print the worksheets or use a PDF annotation app.

Digital PDF download only. No physical product will be sent. For use within your own business; not for resale or redistribution. This is a business communication resource, not treatment training or a clinical consultation form. Results are not guaranteed.